Resume

Drove over 1B+ pageviews at Vox Media, built a social presence of 1M+ followers, and led award-winning campaigns for clients like McDonald's, Chevrolet, and Evian. Led content redesign projects at major companies such as eBay and Wells Fargo impacting over 250k employees.

Work Experience

eBay | UX Content Designer Manager
2023 - 2024

  • Led a comprehensive UX overhaul for eBay's HR intranet, benefiting over 10,000 employees globally by managing the entire UX process, including client intake, road mapping, robust design systems, intricate information architecture, user journeys, wireframes, UX research, and production.

  • Successfully integrated an AI/LLM tool within the company's intranet, significantly enhancing internal communications, resource accessibility, and advanced categorization, summarization, and contextualization of complex HR content.

  • Spearheaded user-centric, global redesign initiatives, focusing on intuitive, accessible, and inclusive digital experiences for an international workforce.

Wells Fargo | Senior Lead Content Designer
2022 – 2023

  • Championed the modernization of user experiences across multiple Lines of Business, impacting over 250k employees and streamlining project timelines at a leading financial institution.

  • Directed advanced design principles and strategic discussions with senior leadership, rejuvenating an aging digital platform and enhancing user engagement and satisfaction by translating complex business needs into actionable design strategies.

  • Orchestrated cross-functional design discussions, ensuring cohesive collaboration and translating diverse business requirements into clear, actionable design solutions that surpassed project objectives.

Wisdom Gaming | Director of Digital Strategy
2022

  • Designed event activations and client pitches for gaming activations at Mall of America.

  • Partnered with business development teams to secure high-value client pitches for clients such as Riot Games, Hormel, Chipotle, and more.

Polygon.com | Senior Content Strategist
2015 – 2022

  • Developed an SEO and content strategy framework for Polygon.com/Guides contributing to over 1 billion pageviews and on-page time of over 20 minutes.

  • Directed the social media strategy, posting guidelines for writers, and hired a social media manager who oversaw a community of over 1 million followers.

  • Selected by Meta to be one of the first media publishers to pioneer the launch of Facebook Live while collaborating with other Vox Media properties to bolster live video strategies.

  • Collaborated with engineering teams to launch Vox Media’s Chorus CMS with advanced SEO tools, dramatically improving year over year traffic by 212%.

Narrative | Director of Digital Strategy
2015

  • Secured new social media business for high-profile clients like McDonald's and Chevrolet.

  • Designed an activation at Coachella that received over 20 million impressions.

  • Developed and executed digital campaigns for clients such as Jillian Michaels and Aquaball.

Silver + Partners | Director of Digital Strategy
2014

  • Crafted and directed high-level campaign strategies for the 2014 Capital One Mascot Challenge, collaborating closely with social media teams from the Big 10 schools.

  • Developed innovative activation strategies for Wix.com for live events across NYC.

MKG | Social Media Manager | 2013 – 2015

  • Led the creation and execution of the digital and physical "baby&me" campaign for Evian, garnering over 100 million views and a Cannes Lion award.

  • Achieved 5x more brand mentions than title sponsors at the 2013 South Beach Wine and Food Festival for Evian.

  • Partnered with innovative digital artists like Mr. GIF and The Walking Dead’s Tony Moore for online campaigns for Portlandia and Maron.

  • Provided strategic guidance on social media and community management for clients like Chase, Dockers, Delta, Google, NBCUniversal, and Zynga

Games for Change | Content Designer | 2010 – 2013

  • Managed the annual Games for Change Festival, leading to consecutive sold-out events.

  • Collaborated on high-profile partnerships with VIPs such as Al Gore, Atari founder Nolan Bushnell, and 2x Pulitzer Prize winner Nicholas Kristof.

  • Directed the development UX and content design of a first-of-its-kind online library for "games for change.”